Long-haul destinations have been experiencing strong increases in currency sales this summer as more Brits travel beyond the eurozone for better value holidays.

Research undertaken by the Post Office this week shows a new trend of Britons increasingly booking holidays to long-haul destinations including Kenya, South Africa, China and Indonesia.

Britons have been travelling to Kenya in growing numbers since the riots that followed the December 2007 elections.

Budget packages to Bali and Thailand have resulted in the sales of the Indonesian Rupiah by 54 percent and the Thai Baht by 26 percent this summer.  One travel company was offering two weeks in Cha-am in Thailand for £539 including return flights.

China has also begun to reap the rewards of its Olympic investment, with Britons purchasing 27 percent more yuan than last year, when hotels saw record rate rises.

The biggest losers have been in Europe, with sales of Hungarian, Czech and Bulgarian currencies falling by up to 33 percent.

Hoteliers in continental Europe have also reported falling occupancy levels as travel operators, including Inghams, have scrapped all of its city break programmes.

The best performers in Europe have been Turkey and Croatia which are benefitting from the high cost of the euro, as British holidaymakers look to holiday at resorts along the Turquoise and Dalmation coasts rather than Balearics, Costas and Canaries.

It is predicted that holiday packages to destinations like Thailand, Egypt and Kenya will be popular for the winter holiday season.