A new combined tourism campaign has been launched by Tourism Australia and Emirates to encourage Britons to consider a holiday to Australia.
The campaign, launched yesterday, includes print, outdoor and regional radio advertising in order to promote Australia as a highly enjoyable holiday experience.
The advertisements will highlight the airlines services to Australia, which depart from Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow with a stopover in Dubai.
The advertising will direct customers to a specific website on the campaign where they can seek more information and book flights.
The campaign, costing over £2 million, almost doubles the combined ad investment by Emirates and Tourism Australia last year.
Regional general manager for UK/Europe at Tourism Australia, Rodney Harrex, said that the campaign aims to raise awareness of Emirates’ 63 weekly departures to Australia.
He went on to say that following the success of the last co-operative campaign, they had been working again with Emirates to promote Australia’s tourism credentials and make the destination more accessible holidaymakers.
He added that it was critical for Australia to be active in the tourism industry given the current economic climate.



