Posts Tagged ‘brit’

Tourism Australia and Emirates launch ad campaign to lure Brits

Wednesday, September 9th, 2009

A new combined tourism campaign has been launched by Tourism Australia and Emirates to encourage Britons to consider a holiday to Australia.

The campaign, launched yesterday, includes print, outdoor and regional radio advertising in order to promote Australia as a highly enjoyable holiday experience.

The advertisements will highlight the airlines services to Australia, which depart from Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow with a stopover in Dubai.

The advertising will direct customers to a specific website on the campaign where they can seek more information and book flights.

The campaign, costing over £2 million, almost doubles the combined ad investment by Emirates and Tourism Australia last year.

Regional general manager for UK/Europe at Tourism Australia, Rodney Harrex, said that the campaign aims to raise awareness of Emirates’ 63 weekly departures to Australia.

He went on to say that following the success of the last co-operative campaign, they had been working again with Emirates to promote Australia’s tourism credentials and make the destination more accessible holidaymakers.

He added that it was critical for Australia to be active in the tourism industry given the current economic climate.

Survey reveals Britons work-travel habits

Wednesday, September 9th, 2009

The Department of Transport has released figures from its annual National Travel Survey that reveal that commuting accounted for all journeys across all forms of transport in the UK last year.

The survey showed that distance for both type of travel tend to be longer than the average trip, commuting accounted for 19 percent of the total distance travelled per person last year, with a further 9 percent on business travel.  That compares with 20 percent for visiting friends and the same figure for leisure and other activities.

The Department of Transport statistics showed that the number of commuting trips had decreased by a total of 10 percent since 1997 but the average length of these trips rose by 5 percent.

According to the survey, 57.7 percent of Britons commute to work by car, 10 2 percent walk, 9.6 percent are car passengers and 8.3 percent use public transport.   However 70 percent of all not commuting journeys were made by car.

The statistics also showed that the average company car travelled over twice as far as the average private car.  For company cars, 72 percent of miles accrued were due to commuting or business mileage, compared to just 38 percent for private cars.

The results show that companies are tightening their belt when it comes to the purchase of company cars, as the number of business vehicles on the road slipped from 7 percent to 5 percent in the last year.

The data comes from 8000 households who completed both an interview and a seven-day travel diary.

Funeral for Brit killed in Canada

Friday, September 4th, 2009

The funeral of a father-of-two from Leeds who tragically died whilst trying to break up a fight on a holiday to Canada took place yesterday.

Stuart Firth, of Garfouth, was on a yearly fishing tried in Peterborough, Ontario when he was fatally beaten by four men on August 16.

Firth suffered a fractured skull and died later in hospital.  A 39-yearold man was charged by police over the assault.

The funeral service was held at St. Mary’s Chapel in Garforth.

Mr Firth is survived by his wife Anne, 36 and two children Amelia and William, 11 and eight years old.

A friend of Firth, Tim Bowers, who was also on the annual fishing trip escaped serious injury in the brawl.

Mrs Firth believes that her husband was acting as a Good Samaritan and that he died due to the fact he was breaking up a fight.