Major UK Car company Sixt, has reported a high level of demand for both business rentals and vehicle hire for the second quarter of 2009, recording an increase of revenue, up 7.8% in comparison to the first quarter.

Sixt says the increase in revenue is due to cost cutting measures implemented at the end of last year, including a reduction in rental fleet.

The chairman of the managing board, Erich Sixt, said: “Sixt has successfully adapted to the change in the market environment. The second quarter has shown that our cost-cutting and efficiency-enhancing measures are starting to take effect. A cautious fleet policy, price increases, customer-focused product innovations and cost awareness are the key factors for continued success in this environment.”

Sixt’s managing director says that he’s pleased with the results considering the current difficulties in the market.

He went on to say that the 7.8 increase would keep the company feeling upbeat about the remainder of the financial year.

Readers of Travel + Leisure magazine name the rated the company as the World’s Best Car Hire Agency in a survey earlier this year.