At a time when the car hire industry is greatly affected by the recession, car hire companies are looking for new ways to gain revenue, with car rental giant Hertz changing its minimum age policy in a bid to attract more younger customers.
Until now, the minimum age for car hire is usually between 23 and 25 years old but higher in some countries. Hertz has announced that it will lower the minimum age for car hire to just 19.
Hertz is a major player in the UK car hire market, so the move will be closely monitored by its competitors, and will open up car hire to a new generation.
The reduction in minimum age will be initially applied to locations in Europe including; United Kingdom, Spain, Slovakia, Italy, Holland, France, Germany, Switzerland, Belgium, Luxembourg and the Czech Republic.
To further attract young drivers the Hertz also offers a 15% discount on car hire and 20% on van hire for students, which is expected to be popular with the summer festival season.
“Hertz is the first car rental company to offer consistent pricing across Europe for younger drivers” said head of Hertz Europe, Michel Taride, said
With thanks to www.limobroker.co.uk for the above information. For more details please refer to their website
