Hertz Global Holdings has just announced the name of the man who will be taking the helm of Connect by Hertz, the company’s car sharing arm. Senior vice president of global sales, Robert J. Stuart is now the man in charge. As well as this announcement Hertz have said that senior director of global car sharing, Griff Long will extend his responsibility for Connect by Herz from North America to include operations in Europe. He will answer to Robert J. Stuart.
Connect by Hertz was launched by the company at the end of 2008 in an attempt to tap into the car club market. Customers can now take advantage of hourly rates which include fuel, 180 free miles-per-day, top of the range satellite navigation systems, comprehensive insurance cover and 24-hour-a-day roadside assistance. The scheme has already rolled out in London, New York and Paris as well as across a number of university campuses in the U.K. and the U.S.
Chairman and C.E.O. at Hertz, Mark P. Frissora said that now Connect by Hertz had successfully been launched the company needed to concentrate on expanding the car club’s membership and making sure that customers were satisfied enough to keep coming back. Mr. Frissora said that the appointment of Mr. Stuart would mean that the global Hertz sales force could be directed at growing Connects presence in the car sharing market. He continued that by doing this it would allow Hertz to make more informed decisions about which areas of the car sharing market to invest in based on customer demand.
