European car hire giant, Europcar, has launched a new competition for residents of France, Italy Portugal, Spain, Germany, Austria and Belgium where participants have the chance to win their very own Fiat 500 vehicle.

The competition is taking place to confirm Europcar’s image as an environmentally friendly company by bringing attention to one of the most environmentally friendly cars on the market today.

Participants can enter the competition by visiting Europcar’s website and answering five questions relating to the environmental benefits of the Fiat 500 and the green benefits of Europcar.

Europcar and Fiat have recently partnered to offer cars with reduced carbon emissions to its customers, with the new vehicle emitting between 110 and 119 grams of carbon dioxide per driven kilometre.

The Fiat 500, which offers the best carbon emissions rate from any model the auto manufacturer has ever made, won the award for European Car of the Year in 2008.

The launch of the green car in Europcar’s fleet has further established the company as a leader in green car hire, with the firm awarded the Green Charter last year by Bureau Veritas.

The car rental company was also awarded the title of World’s Leading Green Transport Solution.

The competition will run from now until October 15 throughout Europe with the winner announced in November.