News

Europcar release new car hire guide

August 24th, 2009 Written by James DOWNIE

One of the UK’s largest car rental companies, Europcar, has released a new guide to car hire which will be given to every customer at the commencement of their car hire.

The guide will be called “Your Guide to a Smooth Journey” will feature information to make car hire more enjoyable such as tips on fuel economy, keeping the kids busy and useful contact numbers.

Marketing director for Europcar, Catriona Lougher said that Europcar had invested a lot of time into creating the guide.

“This may seem a simple step to take but we have invested a lot of time and research into getting this guide exactly right for our customers” she said.

She went on to say that the guide will also dispel some of this uncertainties and mistrust that has surrounded car hire.

The guide, to be released in time for the summer peak period, is the latest in a series of innovations in the car hire industry, having previously launched a free delivery and collection of vehicles and the introduction of ‘Hire Rewards’, Europcar’s new loyalty programme.

Catriona Lougher added “Some customers hire from us once a year, some once a month and the reasons for hiring vary so we needed to ensure the guide would be helpful on a number of levels”

She said that the main goal of the guide is to keep things simple and to make the journey as smooth as possible for Europcar customers.

Thanks to Europcar for the above quotes.  For more information visit Europcar.co.uk