Car rental giant Europcar has began to use social-networking website Twitter in a bid to encourage people to hire cars for their summer holidays and weekend getaways.

The mass messages, known as ‘tweets’, offer promotions and ideas of places to go and information related with car hire.

The idea was conceived by web designers Fortune Cookie who will publish the tweets daily

The new campaign will be aimed at Europcar’s existing comments through regular email campaigns.

Head of eCommerce for Europcar UK, Danny Higgins, said the campaign was part of an online and offline strategy.

‘We’re very keen to explore new platforms such as Twitter to increase brand awareness and interact with new customers in a more personal and informal way’. He added.

Europcar intend to use the service to send a personal message, rather than a typical sales message to potential customers which will include destination advice and weekend getaway ideas.

Thanks to Europcar website for the above quotes.