UK car hire giant Europcar has introduced a new loyalty scheme aimed at maintaining existing customers and increasing accessibility and affordability in the car rental market.

The new programme, Hire Rewards, is aimed at customers who hire a car several times per year, potentially offering a saving of over $200 for a week of hire.

The introduction of Hire Rewards comes as the car hire industry is struggling due to the recession and downturn in the travel industry, and many companies have to come up with new initiatives to keep customers coming back.

Marketing director of Europcar, Catriona Lougher says the aim of the programme is to ensure customers return to Europcar by offering the Hire Rewards programme.

‘27% of Europcar customers hire because they are worried about the reliability of their own car, 21% because their own car has broken down and 24% require a bigger vehicle. Furthermore, 23% hire because they don’t have a car. We want these customers to keep coming back to Europcar by offering Hire Rewards’ she added.

Customers can apply  for the loyalty programme by visiting website or in person at any Europcar outlet.

Thanks to Webwire for the above quotes.  For more information visit their website at www.webwire.com