Europcar has launched a new web based internet site, making life easier for customers to book rental cars on the go with the use of mobile phones.

The feature can be accessed using any mobile phone which has the ability to connect to the internet, given that a total of 8 million Britons now use the internet on their mobile devices, up 42 percent on last year.

The new implementation provides an easy and quick method for customers wanting to book a vehicle whilst out and about, with people able to book their car at locations where there is no computer access or at the airport.

The service was launched to be user friendly and simple. Once the car hire is confirmed, an SMS would be sent to the mobile phone, reassuring the customer that reservation is authenticated, as a big worry of users of mobile phone transactions is fear that it did not take place.

The website, which is compatible with all mobile phones including Blackberry and iPhones will be available in seven languages including English, French, German, Dutch and Italian.