UK Car hire giant Europcar has reached a deal with car manufacturer Fiat that will mean the company will significantly lower its carbon footprint.  The hire car company will now offer ‘greener’ cars from Fiat such as the Punto, Brava, Idea and the super mini, the Fiat 500.

Fiat aims to provide ‘green’ cars with low carbon emission, and all of the latest models have been designed with that in mind.  The new Fiat 500 model has a road tax of only £35 per year, a reflection on the of the little effect it has on the environment and can be driven around the congestion free zone in London free of charge because of its low carbon emissions.

Europcar has played a major role in the creation of ‘green’ car hire, as last year the car rental firm was awarded the Green Charter to recognise the efforts to lower its carbon emissions.

In addition to the new deal with Fiat, Europcar has also implemented a new feature on their website which allows customers to compare vehicle’s carbon emissions and fuel efficiency, to keep customers informed on their decision of rental vehicle.

Europcar’s move towards more environmentally friendly car hire has been quite innovative, given the attention currently paid to carbon footprints, as well as the new fleet which will most likely entice customers to choose Europcar for their car hire needs.