Online travel experts, Expedia, have opened a new office in Edinburgh to concentrate on increasing the awareness around the world of the travel opportunities available in the country. The travel agent hopes to grow sales to Scotland by 40 per cent through 2011. The new office is Expedia’s third to be opened in the UK, and Scotland is currently its most popular holiday destination behind the cities of Dublin and London.
Irene Roberts, Expedia’s marketing manager for Scotland, said there is a host of travel opportunities in the country and that there was something for everyone all the year round. Travellers can visit the arts festivals in Glasgow and Edinburgh, head into the mountains for adventure holidays, take in a game of rugby or head off to explore the whisky trails.
Expedia currently features more than 600 hotels and guest-houses on its numerous branded websites. Roberts said that by opening an office in Edinburgh, Expedia would be able to visit those advertising on the sites and help with promotions and marketing. Customers in around 40 countries are presently the focus of Expedia’s promotional activity for Scotland; with most demand coming from countries including France, Germany, the US and Scandinavia.
Roberts explained that Expedia works with hotel managers to profile their property; translate their marketing material into 33 different languages and create promotions. The sites are free to sign up to, and Expedia earns its share through commissions.
Hotels advertising with Expedia will also have access to a range of popular travel websites including Hotels.com and TripAdvisor.