A survey carried out by Avis Europe has shown that British travellers going on holiday this year are keen to seek out a package which features more than just one activity. Last year, the world’s economic problems meant that many Brits opted to spend their summer holidaying in the UK. The forecast of a barbeque summer also made the idea more attractive, until the rains set in.
Many predicted that the ‘staycation’ would be a popular choice again this year. However, an increasing confidence in the economy seems to be tempting Brits abroad once more. According to the Avis Europe survey, almost a fifth of UK citizens are looking for some sort of sporting or adventure holiday. Of those polled, 13 per cent also said that they would be seeking out a trip which revolved around a cultural or educational theme.
Head of Marketing for Avis UK, Nick Mountfield, said that city breaks and holidays by the beach were still extremely popular. However, he said that there was definitely an emerging trend for holidays which involved a number of activities, the chance to take in more than one location and the desire to get involved in more fulfilling pastimes whilst out of the office.
Mountfield said that there was a definite shift this year to people wanting to get away and explore other countries. He added that this was probably down to the fact that the world’s economies don’t look quite as bleak as they did this time last year.
The Avis Europe survey also showed that independent travel was the favourite choice for the majority of respondents, with holidaymakers reporting a wish to have more freedom and choice when they travel.