UK car hire firm Sixt, is now offering new and innovative technology, including social networking websites to allow car hirers to contact the company.

The car rental giant is a major player in the UK car hire industry which has 150 outlets around the nation with a fleet of over 26,000 vehicles.

The car hire firm has revealed some new initiatives aimed at improving the performance and speed of its customer service.  This would allow customers to make contact, raise issues and send complains as well as increase the speed of car delivery.

Sixt has acknowledged the rapidly increasing use of online resources such as social networking sites like Twitter and Facebook as well as internet forums and blogs as consumers conduct a lot more research into their car hire options.

Although some consumers may the move to further step away from the human element, Sixt believes that the personal interactions would further enhance its client services performance.

The new Sixt online team will monitor all of the above networks with their role to respond as quickly as possible.  Since the introduction of the online services, the company has reported that complaints have been resolved in record time and customer feedback has been extremely positive.

Ian Lawrence, managing director for Sixt has claimed that the move to recognise online mediums allows people to air their views in a comfortable way, compared with the traditional methods of conversation which created unease and potential conflict.

Lawrence concluded by saying that encouraging feedback would continue to improve Sixt’s customer service.