British Airways has announced that it will launch its first television campaign in two years.

The airline, last running TV ads in August 2007, will air the first in a series of nine ads on ITV1 this Monday.

The new campaign features a series of events taking place from around the world over the next few weeks, aimed at convincing travellers that the most exciting holidays are not ‘staycations’.

The first ad will feature Mumbai’s Fashion Week which runs from 18 to 22 of September.

The commercials will still maintain a level of tradition, using the same music from previous advertising, Flower Duet from Delibe’s opera, Lakme.

Other events that will be featured include the Las Vegas Rodeo, Carnivale in Venice, and the Canton Fair in Guangzhou.

The advertising comes following a terrible year for the airline which posted a £148 million loss in the first quarter, and has been fighting to stay afloat amidst the downturn in the travel industry due to the recession.