Chinese car rental company, eHi Car Rental Co.Ltd has received financial backing from two investors in a bid to increase the car hire market for the country. The company has already raised funds of about $20 million and is expecting to receive further financial backing in late 2010.
“Car rentals in the US are a sunset business, but in China, it’s a sunrise one. China has the potential to become the world’s biggest car rental market, where the world’s biggest car rental company could be born,” said Ray Zhang, chairman of eHi.
Zhang said that about two thirds of the US population owned cars but in China ownership is much less. There are approximately 200 million Chinese who hold a drivers license and it is growing by 20% per year. But with less space in the cities and with China’s effort to reduce carbon emissions, Zhang believes that the car rental will boom in the county.
eHi hopes to raise increase their fleet from 1,000 vehicles to over 10,000 over the next three years, adding further competition to multinational car hire companies such as Hertz and Avis. Zhang hopes company profits will increase to more than $14 million, compared with $4.3 million last year.
Thanks to www.reuters.com for the above quote, for more details on this story please visit their website.

